[Daily News] CES 2027 to Take Place in Las Vegas in January; Editor-in-Chief Han Ko to Cover the Event On-Site
From AI and Quantum Computing to a Sphere Keynote: CES 2027 to Highlight U.S. Market Opportunities and Global Investment Prospects for Korean Companies
[Las Vegas / Seoul] CES 2027, one of the world's leading consumer technology events, will take place January 6–9, 2027, in Las Vegas, Nevada. Organized by the Consumer Technology Association (CTA), CES brings together leading technology companies, startups, investors, industry professionals, and media from around the world to explore emerging technologies and new business opportunities.
Dr. Han Ko, Editor-in-Chief of Daily News and President and CEO of USAKO Group, is scheduled to attend CES 2027 and cover the event on-site, continuing his participation in previous years. During the event, Dr. Ko plans to examine developments in artificial intelligence (AI), robotics, quantum computing, semiconductors, digital health, and future mobility, while reporting on trends and opportunities relevant to Korean companies seeking to enter the U.S. market and expand international investment and business partnerships.
Beyond showcasing new products, CES 2027 will offer an opportunity to examine how AI and other advanced technologies are being integrated into real-world industries and business models—and how global companies and startups are positioning themselves for growth.
Event information is available on the official CES website.
What Makes CES 2027 Different?
CES has long served as a global stage for unveiling emerging technologies. For 2027, several developments stand out, including a dedicated space for AI and quantum technologies, a major keynote planned for Las Vegas's Sphere venue, and continued efforts to strengthen international innovation partnerships.
1. CES Foundry Puts AI and Quantum Innovation in Focus
According to CES materials, CES Foundry will operate January 6–8, 2027, at Fontainebleau Las Vegas. The program is designed to bring together demonstrations, expert discussions, and industry networking focused on AI and quantum innovation.
This initiative reflects the growing importance of looking beyond AI as a consumer-facing software feature. Businesses increasingly need to understand how AI and advanced computing can improve operations, industrial productivity, data processing, and decision-making.
For Korean companies, this creates an opportunity to demonstrate not only the technical sophistication of their AI solutions but also their ability to solve customer problems, operate in real-world industrial environments, protect data, and integrate with existing systems.
2. Lenovo to Deliver a Keynote at the Sphere
CES has announced that Lenovo will deliver a keynote at Sphere, Las Vegas's prominent immersive entertainment and media venue, during CES 2027.
The planned event represents an expansion of the settings used to present major technology announcements, moving beyond traditional exhibition halls and convention spaces into an immersive media environment.
It may also offer valuable insights into how technology companies combine product performance with user experience, visual storytelling, and brand strategy. Korean companies in display technology, digital content, extended reality (XR), entertainment, and related fields may find relevant ideas for their own international marketing and product development strategies.
3. AI and Cross-Industry Innovation Take Center Stage
The CES 2027 program is expected to cover a broad range of sectors, including AI, enterprise innovation, health, energy, gaming, manufacturing, robotics, retail, vehicle technology, advanced mobility, and wearables.
As AI becomes increasingly integrated into manufacturing, logistics, healthcare, energy, and financial services, companies must demonstrate more than technological novelty. They must also show how their innovations can work across industries and translate into practical business applications.
In this respect, CES 2027 will be an opportunity not only to compare technologies but also to examine how innovation can create new markets, partnerships, and revenue opportunities.
Related resources: CES Conference Program | CES Foundry
Why CES 2027 Matters to Korean Companies Seeking U.S. Market Entry
South Korea has established a strong presence in numerous technology sectors, including semiconductors, displays, consumer electronics, batteries, automotive technology, AI, robotics, and digital health. CES offers Korean companies a platform to introduce their technologies to international audiences and connect with prospective customers, investors, distributors, and strategic partners.
In an August 2026 announcement, CTA identified South Korea as an important international market for CES and reported that more than 13,000 attendees from South Korea participated in CES 2026. CTA also worked with the Korea Electronics Association (KEA) to organize CES Asia Unveiled Seoul in Seoul in October 2026, highlighting Korean innovation and supporting companies preparing for the CES 2027 global stage.
These initiatives illustrate how engagement between Korea's technology ecosystem and CES extends beyond the four-day exhibition. Pre-event activities can help companies and industry stakeholders build relationships, increase visibility, and prepare for international business opportunities.
For Korean companies, CES 2027 may provide several practical benefits:
- Access to U.S. customers: Introduce products and services directly to potential customers and assess demand in the American market.
- Investment and strategic partnerships: Build relationships with investors and explore potential funding, joint ventures, and commercial collaborations.
- Product validation and market feedback: Gather insights from industry professionals and prospective customers to assess competitiveness and identify areas for improvement.
- Global brand visibility: Present differentiated technologies and business propositions to international media and industry audiences.
- Preparation for U.S. operations: Identify requirements related to distribution, supply chains, certification, intellectual property protection, and local partnerships.
Participation in CES does not, by itself, guarantee investment, contracts, or successful entry into the U.S. market. Companies should establish clear objectives before the event, identify target customers, review applicable regulatory and certification requirements, and develop a structured plan for follow-up meetings and commercial negotiations.
For AI and deep-tech companies in particular, technical originality must be supported by a clear value proposition. Prospective customers and investors will want to understand which problems a technology solves, whether its price and performance are competitive, and whether the company can reliably deliver and support its products in the U.S. market.
Dr. Han Ko to Report on Technology Trends, Investment, and Business Opportunities
Dr. Han Ko serves as Editor-in-Chief of Daily News and President and CEO of USAKO Group. His work focuses on global technology innovation, international investment, business development, and opportunities for companies seeking to expand into overseas markets.
At CES 2027, Dr. Ko plans to look beyond product launches and technology demonstrations to examine the commercial potential of emerging innovations, startup growth strategies, international corporate partnerships, and opportunities for entering the U.S. market.
Particular attention will be given to the practical challenges Korean startups and small and medium-sized enterprises face when expanding internationally, including how to communicate their value to global customers and investors and how to use local partnerships to build sustainable growth.
USAKO Group pursues international investment and business development opportunities connecting the United States and Asia. From this perspective, CES provides an opportunity not only to observe emerging technologies but also to evaluate their potential for global expansion and cross-border collaboration.
Through on-site coverage, Dr. Ko plans to share key technology trends, company developments, and global business opportunities that may be particularly relevant to Korean businesses and Daily News readers.
From Exhibition Participation to Global Growth
The significance of CES 2027 extends beyond viewing new products and technology demonstrations. The event provides an opportunity to examine how AI, quantum technologies, robotics, energy innovation, digital health, and advanced mobility are being applied in real-world industries and creating new markets.
For Korean companies, CES can serve as a platform for understanding global technology trends, learning about U.S. market expectations, and building relationships with international customers, investors, and business partners.
However, lasting results require more than exhibition attendance. Companies must connect their participation to a broader strategy that includes market research, localization, partner development, customer engagement, and post-event negotiations.
Daily News will cover CES 2027 on-site, reporting on technological innovation and industry developments while highlighting information and opportunities that may help Korean companies pursue growth in global markets.
CES 2027 will take place January 6–9, 2027, in Las Vegas, Nevada, USA.
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